Feelunique is a new brand that launched in 2017. It handles various health and beauty products for the 10-20s youth target group. This is the second Olive Young Feelunique project from Emptyfull Design. While most hygienic products from competitors' brands focus on bright and clean designs, the brand keyword of the Feelunique Laundry is "fun time to do laundry". We pursued brand differentiation by combining a pink-blue color with a retro feel and a lively stripe pattern.