Studybugs is a study cafe that provides a new type of study environment to consumers and allows them to break away from the standard study rounge atmosphere into a more pleasant and bright space where they can discuss ideas. Emptyfull Design has started branding with the keyword 'study worm' that is used often in Korean society, and we have solved this problem by incorporating nature-friendly colors and graphic elements into Studybugs cafe. We have set up a branding system that is comfortable to study in and can reach out to all generations, from teenagers to people in their 30s, allowing them to branch away from the standard study rounge that mainly targets teenagers.