SK picglobal is a subsidiary of SK, which specializes in global eco-friendly materials.
Propylene glycol, one of their main sales products, was previously exported to the Americas centering on B2B. However, they have expanded sales into the B2C area by providing product information and increasing consumer awareness.

We planned all online content and product label design to deliver the company's main vision, an eco-friendly message, to customers.

To emphasize their eco-friendly product image, we used a clear and refreshing green color and watercolor style texture. Also, by using green-based colors and hand-sketched icons, we tried to neutralize the image of chemical products that can impart a somewhat somber feeling.