In 2022, Adwin Korea Co., Ltd. launched a new brand, Puppy Crush, a brand targeting the US pet products market.

In order to express the lively personalities of pets, we have created a brand image that can maximize the caring image of pets by using colors with high saturation, strong contrast, and bold fonts.

Detailed monograms and illustrations were designed to enhance understanding of the products for buyers who may be unfamiliar with the purpose and usage of the products.