The brand Lykey is a new type of fashion brand that launches designs selected as MOST LIKE through collaboration with influencers in fashion cities around the world.
The first collection, beginning with the New York collection, evolved into a motif of brand identity with a strong primary color silk design. The combination of vivid hot pink and gold key colors has created a uniqueness from other brands. The 'Lykey' logo combined with the dots, creates a natural tone reminiscent of the brand story 'Like, SNS likes'.