L'appel Eyewear is a brand that is designed to sell designer-quality sunglasses at a reasonable price in the over-crowded sunglasses market. Emptyfull Design started with the design of L'appel Eyewear's sunglasses products and continued to overall product development, branding system development, and brand launching such as helping out with the manufacturing process, branding establishment, packaging, photography, video shooting, and launch of a Kickstarter campaign and website. We have built a branding system that inspires with its clean and modern feel that is based on the luxurious color of gold. This provides customers with excellent quality and reasonably priced products that can increase brand trustworthiness.