HALFZ is a mobile, total fashion outlet app targeted towards overseas users. It provides consumers with more than 50% discounts on products from the hottest brands through various promotional methods and gift cards. Emptyfull Design has used diverse platforms to help HALFZ offer consumers an easy and reasonable shopping experience by working on the overall structure design of the app, website, and its Google banner ads and branding establishment. Along with HALFZ's developers and marketing team, from September 2017 until now we are planning the upcoming 4.0 version of the app to steadily improve the shopping experience for customers.