Emptyfull has completed a new branding job for Shilla Bakery, a famous traditional bakery brand in Gyeongju.

We redesigned everything including the character, BI, CI, packaging, and signage.

Noting that their main customers are tourists in Gyeongju, we designed the logo and pattern inspired by other Gyeongju attractions. In addition, by recreating the Hwarang of the Shilla Dynasty, which can represent the traditional meaning of Gyeongju, into a cute character, we maximized the image of their products by indicating that can bring joy to everyone.